Snapchat is aiming to get one over on its rival Instagram with the introduction of new functionality enabling web links to be embedded within its famous vanishing pictures and videos. The move means content will no longer be a brief dead end and could open the floodgates for a wealth of brand tie-ins and product links, offering up potentially lucrative new revenue streams for publishers and creators. Regular users will also be able to share links to the cinema they are at or the pub they intend to meet up in or even link back to your other social media accounts… Source: The Drum Read full article here.
How has this device changed the marketing landscape? The iPhone has revolutionised the smartphone market, bringing about a super usable way of accessing the internet on the go. Suddenly, iPhones were popping up in every hand. It paved the way for other tech companies to offer better smartphones too- Samsung Galaxy, for example. Traffic from mobile devices overtook that from desktops and marketers had to pay attention. With more traffic from mobile devices, every website had to be mobile-friendly. Web developers could no longer get away with sloppy unresponsive web design. In fact, the way a website looks on mobile is now more important! The idea of one-tap-away is born, whether it’s ordering a cab, your latest order on Amazon or dialling a number from a website, with a simple tap of a button, we purchase, order, dial and much more. The line between the digital world and the physical world has been blurred. With QR code, geo targeting, use of Shazam in adverts, the two worlds are edging ever closer. The iPhone has been a massive driver in the use of social media. Most people use social media all the time and this has opened a direct dialogue between […]
The Digital age has seen a rise in challenge for businesses looking to engage their target audience through blogging. With the rise of smartphones, we have seen the human attention span dive to just 8 seconds. That’s less than that of a goldfish! Having said this, our ability to multitask has improved. We flick from post to post, tweet to tweet, app to app. The human brain has become more like a bouncy ball. All this means is that the human brain is a little more difficult to pin down than it used to be. We have become better at identifying what is interesting and what is not. Once we find content that we want to engage with, it does hold our attention. Herein lies the problems for business owners and marketers. What does this mean for business blogging? Well, you have just an 8 second window of opportunity within which to make an impact. If you do not hook your audience with your blog within that first 8 seconds, you will lose them. So, how exactly does a business hook its target audience? Here are a few blogging tips that every business can use: Imagery Neuroscientists at Massachusetts Institute of […]